Next Level Sports Marketing

Here’s a fun twist on Danica Patrick’s sexy persona: TV coverage of the Indianapolis 500 just opened with a fun spot for her sponsor, Boost Mobile, right before the introduction of the drivers. In the “Unwronged” spot, Patrick pulls into the pit lane, where her crew is ready – in high heels and mini skirts. [...]

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Stars president Jeff Cogen understands the common dilemma confronting his team’s best corporate customers. They want to keep their company’s season tickets yet face an economic tsunami that’s brought increased public and government scrutiny, potential layoffs and uncertainty about the future. Cogen relies on the promotional instincts that led him to give away a car [...]

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The National Basketball Association could just be headed toward a dream Finals matchup between its two most marketable stars, one that will result in massive buzz, bigger TV ratings — and a nightmare for two of its biggest sponsors, Adidas and Gatorade. The problem for NBA’s official merchandise and uniform supplier, Adidas, and its official [...]

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Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fasting growing sports today, Mixed Martial Arts (MMA) — today announced that its MMA Advertising Network, www.MMAAdNet.com, has signed up with several of the most respected Internet affiliate marketing programs, and has begun running [...]

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Schulte Sports announced the official launch of SchulteAuctions.com. This premier sports and entertainment internet auction platform will provide collectors the opportunity to buy and sell great signed / unsigned sports and pop culture memorabilia. “Our intent is to provide all-level collectors unique and one-of-a-kind memorabilia to create memories for a lifetime.” said Ray Schulte, President [...]

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When it comes to marketing, the playoff run has been good to the Pittsburgh Penguins. The Pens’ marketing has turned the team into one of the fastest growing brands in sports. The team’s young guns like Sidney Crosby and Evgeni Malkin have helped translate marketing themes like energy, drive and youth into the Pen’s image. [...]

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A paycheck can only go so far, and youth recreational leagues are seeing it firsthand. Several leagues have lost players to the economy, while a few have more players than before. But all are dealing with lack of sponsorships as local businesses cling tighter to their dollars, causing leagues to hold more fundraisers, to lower [...]

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Maryland formally unveiled its sports marketing office Friday, an initiative officials hope will be a launching pad to luring more events and visitors to the state. But officials say they’ll need support from the business community to make it happen. In a press conference attended by more than 100 business and tourism leaders, Terry Hasseltine, [...]

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A week after the Los Angeles Dodgers began promoting “Mannywood” as part of a marketing drive behind their All-Star outfielder, Manny Ramirez got banned for almost one third of the season. Major League Baseball yesterday suspended Ramirez for violating its drugs rules, taking the Dodgers’ star player out of the next 50 games and putting [...]

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Ladies European Tour Professional and Welsh number one, Becky Brewerton, has signed with East Midlands-based sports agency, Pure Sports Marketing. At 26 years of age, Brewerton is one of the most promising talents on the Ladies European Tour, consistently finishing within the top 15 on the Order of Merit. She has 17 top five finishes [...]

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