Next Level Sports Marketing

Rob Prazmark is a Greenwich resident, but he may burst out in a rendition of Frank Sinatra’s “My Kind of Town” if Chicago wins the right to host the 2016 Summer Olympics.
Prazmark, who has had a longtime association with the U.S. Olympic Committee, has reopened his sports marketing firm, 21 Sports and Entertainment Marketing Group, [...]

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Dr Pepper Snapple Group’s Venom Energy line is leveraging consumers’ devotion to their local sports teams and heroes to the max with a marketing approach that uses 14 different sports stars regionally rather than one star throughout the country.
Venom has rounded up stars from a variety of sports as spokespeople to be featured in marketing [...]

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The U.S. recession has led a company that tracks North American sponsorship spending to halve its growth estimate for 2009, the first time the firm has ever updated its projection mid-year.
IEG, a unit of advertising giant WPP Plc, on Wednesday said in a report obtained by Reuters that it now expects spending this year by [...]

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The flirtation began well before the Indianapolis 500.
With her contract up with Andretti Green Racing after this season and questions arising again concerning the future stability of the Indy Racing League’s IndyCar Series, would Danica Patrick, arguable the most recognizable name today in open wheel racing, consider making the jump to NASCAR.
Patrick hasn’t closed the [...]

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Vitamin Shoppe is pleased to be the first national retailer to carry Inner Armour “The Speed of Power” Parisi Approved Banned Substance Free Sports Nutrition products: Nitro-Peak (Protein Powder), Nitro-Peak 50x (50g Liquid Protein Shots) Mass-Peak (Weight Gainer), Phospho-Peak (Creatine ATP Optimizer), Training-Peak (Multi Vitamin Performance Packs) and Glyco-Peak (Sports Drink Mix).
“Inner Armour has developed [...]

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If this game was why NBC pushed the Stanley Cup Finals into a calendar equivalent of a phone booth, the folks at Rockefeller Center are at least given a temporary reprieve.
It was not the prettiest Game 1 of the 2009 postseason as the Red Wings beat the Pittsburgh Penguins, 3-1, on Saturday night at Joe [...]

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Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fastest growing sports today, Mixed Martial Arts (MMA) — today announced that Shane Carwin, one of the top ten Mixed Martial Arts heavyweight fighters in the world, has signed an agreement to endorse and [...]

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Boise State released details of its contract with Learfield Sports on Wednesday.
The deal is worth $33.8 million to Boise State over the potential 10-year contract with $26.8 million in guarantees.
For all of that money, Learfield will exclusively manage and sell multi-media and sponsorship rights for Bronco athletics, including signage at all venues, radio and television [...]

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Jason Martin entered the University of South Carolina’s sport and entertainment management program hoping to become the next Jerry Maguire, the mythical superagent. Instead, like most people trying to break into the sports industry, he is looking at years of low-paying, unglamorous jobs like selling ads, tickets and hot dogs.
That, of course, assumes he can [...]

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Adrenaline Marketing is moving into the action sports arena with its newest client Alli, The Alliance of Action Sports. Alli is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand.
Alli has partnered with Adrenaline Marketing for strategic planning and activation initiatives for the Dew [...]

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