Next Level Sports Marketing

Entries from June 2009

Bobby Lashley Becomes Face of Sports Drink

June 15th, 2009 · No Comments

Changing Times Vitamins, Inc. (Other OTC:SGTB) announced the signing of MMA fighter and ex Wrestling star Bobby Lashley, to represent its growing line of sports nutritional products. Lashley’s accomplishments include 2 times Armed Forces Wrestling Champion, CISM World Silver Medalist, Missouri Valley College National Championship (1996-2008), NAIA National Wrestling Championship (1997, 1998), Pro Wrestling Rookie [...]

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Tags: MMA Client News

Dustin Keller Escapes Mauling!

June 15th, 2009 · No Comments

Dustin Keller said that he escaped an attack by a “vicious stray pit bull” Sunday.
Keller broke the news on his Twitter account and insists he’s “not stretching the truth one bit.” He came away unharmed after jumping on a tall fence to escape the pit bull that had broken loose from its owner.

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Tags: NFL Client News

Prazmark reopens 21 marketing firm, eyes luring Olympics to Chicago

June 14th, 2009 · No Comments

Rob Prazmark is a Greenwich resident, but he may burst out in a rendition of Frank Sinatra’s “My Kind of Town” if Chicago wins the right to host the 2016 Summer Olympics.
Prazmark, who has had a longtime association with the U.S. Olympic Committee, has reopened his sports marketing firm, 21 Sports and Entertainment Marketing Group, [...]

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Tags: Sports Marketing News

Venom Energy Uses 14 Sports Stars Regionally

June 12th, 2009 · No Comments

Dr Pepper Snapple Group’s Venom Energy line is leveraging consumers’ devotion to their local sports teams and heroes to the max with a marketing approach that uses 14 different sports stars regionally rather than one star throughout the country.
Venom has rounded up stars from a variety of sports as spokespeople to be featured in marketing [...]

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Tags: Sports Marketing News

North American ‘09 sponsorship spending estimate cut

June 11th, 2009 · No Comments

The U.S. recession has led a company that tracks North American sponsorship spending to halve its growth estimate for 2009, the first time the firm has ever updated its projection mid-year.
IEG, a unit of advertising giant WPP Plc, on Wednesday said in a report obtained by Reuters that it now expects spending this year by [...]

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Tags: Sports Marketing News

Danica Patrick Could Open Interesting New Money Streams In NASCAR

June 11th, 2009 · No Comments

The flirtation began well before the Indianapolis 500.
With her contract up with Andretti Green Racing after this season and questions arising again concerning the future stability of the Indy Racing League’s IndyCar Series, would Danica Patrick, arguable the most recognizable name today in open wheel racing, consider making the jump to NASCAR.
Patrick hasn’t closed the [...]

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Tags: Sports Marketing News

VITAMIN SHOPPE FIRST NATIONAL RETAILER TO CARRY INNER ARMOUR SPORTS NUTRITION PRODUCTS

June 10th, 2009 · No Comments

Vitamin Shoppe is pleased to be the first national retailer to carry Inner Armour “The Speed of Power” Parisi Approved Banned Substance Free Sports Nutrition products: Nitro-Peak (Protein Powder), Nitro-Peak 50x (50g Liquid Protein Shots) Mass-Peak (Weight Gainer), Phospho-Peak (Creatine ATP Optimizer), Training-Peak (Multi Vitamin Performance Packs) and Glyco-Peak (Sports Drink Mix).
“Inner Armour has developed [...]

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Tags: Sports Marketing News