Next Level Sports Marketing

Not that the NHL would ever admit it cheers for certain teams, but the league must be beaming at the results of the playoffs so far. Because in terms of marketing the sport to casual fans, Gary Bettman and his buddies are looking at a huge summer. The only Stanley Cup final permutation right now [...]

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Former Boston Red Sox executive Michael Dee has been named as Chief Executive Officer of the Miami Dolphins and Dolphin Stadium, it was announced today by Dolphins owner and managing general partner Stephen M. Ross. In his new role, Dee will be responsible for the business development and growth of both entities and to position [...]

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The Quail Hollow Championship, a PGA Tour event that sold out six straight years, is an unlikely candidate to be suffering from an identity crisis. While Tiger Woods and other players walk past signs that say “Quail Hollow,” ticket holders have stubs bearing logos of Wells Fargo & Co.’s Wachovia bank. The scenes around the [...]

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Former Denver Bronco all-pro linebacker Karl Mecklenburg, founder of the REACH Foundation, is hosting a Texas hold’em poker tournament to benefit the Denver Public Library Elementary School Reading Program tonight from 6-11 at Comedy Works in Landmark Village, located at 5345 Landmark Place. Full table (seats 10) sponsorships cost $1,000, half table sponsorships cost $600 [...]

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Westwood One has picked Steve Harrison for the newly created post of VP/Director of Sports Sales & Marketing. He arrives from International Speedway Corp., where he’s been Sr. Director/Partnership Marketing and earlier served as VP of ISC’s MRN Radio, working with more than 700 affiliate stations. “It is our pleasure to welcome Steve Harrison to [...]

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InBev, the Belgian company that bought Anheuser-Busch last fall, has cut jobs, revamped the compensation system, dropped longstanding perks for managers and told vendors that it wants to take up to 120 days to pay bills, David Kesmodel and Suzanne Vranica report. It also has begun making drastic changes in its relationships with ad agencies, [...]

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Sports radio stations working with mobile marketing leader HipCricket have increased cumulative audience (cume) and time spent listening, built robust remarketable databases and consistently recorded the most text messaging activity among HipCricket’s hundreds of stations. By nature a highly interactive medium—first with call-in programs and later with e-mail and Web sites—sports radio has always embraced [...]

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