Next Level Sports Marketing

Schulte Sports announced the official launch of SchulteAuctions.com. This premier sports and entertainment internet auction platform will provide collectors the opportunity to buy and sell great signed / unsigned sports and pop culture memorabilia. “Our intent is to provide all-level collectors unique and one-of-a-kind memorabilia to create memories for a lifetime.” said Ray Schulte, President [...]

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When it comes to marketing, the playoff run has been good to the Pittsburgh Penguins. The Pens’ marketing has turned the team into one of the fastest growing brands in sports. The team’s young guns like Sidney Crosby and Evgeni Malkin have helped translate marketing themes like energy, drive and youth into the Pen’s image. [...]

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A paycheck can only go so far, and youth recreational leagues are seeing it firsthand. Several leagues have lost players to the economy, while a few have more players than before. But all are dealing with lack of sponsorships as local businesses cling tighter to their dollars, causing leagues to hold more fundraisers, to lower [...]

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Maryland formally unveiled its sports marketing office Friday, an initiative officials hope will be a launching pad to luring more events and visitors to the state. But officials say they’ll need support from the business community to make it happen. In a press conference attended by more than 100 business and tourism leaders, Terry Hasseltine, [...]

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A week after the Los Angeles Dodgers began promoting “Mannywood” as part of a marketing drive behind their All-Star outfielder, Manny Ramirez got banned for almost one third of the season. Major League Baseball yesterday suspended Ramirez for violating its drugs rules, taking the Dodgers’ star player out of the next 50 games and putting [...]

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Ladies European Tour Professional and Welsh number one, Becky Brewerton, has signed with East Midlands-based sports agency, Pure Sports Marketing. At 26 years of age, Brewerton is one of the most promising talents on the Ladies European Tour, consistently finishing within the top 15 on the Order of Merit. She has 17 top five finishes [...]

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Former Arizona State and Nebraska quarterback Sam Keller is suing the NCAA and its video-game partner, EA Sports, claiming they’ve gone too far in using the likenesses of college players who are prohibited from sharing in the games’ profits. The class-action antitrust suit, filed this week in U.S. District Court in San Francisco, claims the [...]

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Extreme Sports Marketing, Inc. (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fastest growing sports — Mixed Martial Arts (MMA) — today announced that its MMA Advertising Network has seen substantial gains in the number of impressions registered over the first four months of 2009. Total impressions for the 2009 [...]

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Endorsement deals have been falling off the face of the earth, but a woman golfer, who hasn’t made a single cut in the four LPGA tournaments she has played in this year, recently picked up a pretty big deal. Her name is Anna Rawson. She’s a 27-year-old Australian beauty turned pro golfer and the fact [...]

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Tony Ponturo, the former vice president of global sports and entertainment marketing at Anheuser-Busch, announced today that his newly formed Ponturo Management Company will make a minority investment in sports marketing firm Leverage Agency that will make Ponturo the chairman of Leverage. We sat down with Ponturo and Ben Sturner, the CEO of Leverage, to [...]

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