Here’s a fun twist on Danica Patrick’s sexy persona: TV coverage of the Indianapolis 500 just opened with a fun spot for her sponsor, Boost Mobile, right before the introduction of the drivers. In the “Unwronged” spot, Patrick pulls into the pit lane, where her crew is ready – in high heels and mini skirts.
‘Danica brings a high level of fun, energy and edge which aligns perfectly with Boost Mobile’s ‘Unwronged’ campaign,’ said Neil Lindsay, chief marketing officer, Boost Mobile. ‘There is still a lot of wrong out there and now Boost has joined forces with Danica Patrick to draw greater attention to these wrongs among a broader base of U.S. consumers.’
‘These commercials are definitely going to get people talking,’ said Danica Patrick. ‘Boost Mobile does a great job coming up with marketing campaigns that really push the limit, but still get across a great message. Everyone is looking for a value these days and that is exactly what you get with the Boost $50 Monthly Unlimited Plan and the Motorola Clutch.’
The two spots will begin airing on May 24 during the Indianapolis 500 on ABC and will feature the Motorola Clutch’ i465, Boost Mobile’s first QWERTY phone. Coupled with the Boost Mobile $50 Monthly Unlimited cell phone plan, the innovative Clutch i465 combines the power of Walkie-Talkie and the convenience of a QWERTY keyboard allowing consumers to take advantage of the full functionality of the phone.