Next Level Sports Marketing

Westwood One has picked Steve Harrison for the newly created post of VP/Director of Sports Sales & Marketing. He arrives from International Speedway Corp., where he’s been Sr. Director/Partnership Marketing and earlier served as VP of ISC’s MRN Radio, working with more than 700 affiliate stations.

“It is our pleasure to welcome Steve Harrison to Westwood One,” said WW1 network division President Gary Schonfeld. “Steve brings to our company his vast experience in both radio and sports sales, as well as marketing background working with major sports leagues, teams, and facilities. His knowledge base and creativity will add an important dimension to our ongoing success.”

Harrison will be reporting to SVP/Sales Susan Love, who said, “I am looking forward to working closely with Steve to enhance the advertiser value of Westwood One’s huge sports brands like the NFL and NCAA, as well as to create new opportunities and expand the company’s sports offerings.”

Harrison starts at Westwood One on Monday.