Next Level Sports Marketing

If this game was why NBC pushed the Stanley Cup Finals into a calendar equivalent of a phone booth, the folks at Rockefeller Center are at least given a temporary reprieve.
It was not the prettiest Game 1 of the 2009 postseason as the Red Wings beat the Pittsburgh Penguins, 3-1, on Saturday night at Joe [...]

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Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fastest growing sports today, Mixed Martial Arts (MMA) — today announced that Shane Carwin, one of the top ten Mixed Martial Arts heavyweight fighters in the world, has signed an agreement to endorse and [...]

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Boise State released details of its contract with Learfield Sports on Wednesday.
The deal is worth $33.8 million to Boise State over the potential 10-year contract with $26.8 million in guarantees.
For all of that money, Learfield will exclusively manage and sell multi-media and sponsorship rights for Bronco athletics, including signage at all venues, radio and television [...]

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Jason Martin entered the University of South Carolina’s sport and entertainment management program hoping to become the next Jerry Maguire, the mythical superagent. Instead, like most people trying to break into the sports industry, he is looking at years of low-paying, unglamorous jobs like selling ads, tickets and hot dogs.
That, of course, assumes he can [...]

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Adrenaline Marketing is moving into the action sports arena with its newest client Alli, The Alliance of Action Sports. Alli is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand.
Alli has partnered with Adrenaline Marketing for strategic planning and activation initiatives for the Dew [...]

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Here’s a fun twist on Danica Patrick’s sexy persona: TV coverage of the Indianapolis 500 just opened with a fun spot for her sponsor, Boost Mobile, right before the introduction of the drivers. In the “Unwronged” spot, Patrick pulls into the pit lane, where her crew is ready – in high heels and mini skirts.
‘Danica [...]

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Stars president Jeff Cogen understands the common dilemma confronting his team’s best corporate customers.
They want to keep their company’s season tickets yet face an economic tsunami that’s brought increased public and government scrutiny, potential layoffs and uncertainty about the future.
Cogen relies on the promotional instincts that led him to give away a car at each [...]

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The National Basketball Association could just be headed toward a dream Finals matchup between its two most marketable stars, one that will result in massive buzz, bigger TV ratings — and a nightmare for two of its biggest sponsors, Adidas and Gatorade.
The problem for NBA’s official merchandise and uniform supplier, Adidas, and its official sports [...]

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Exosphere, also known as Extreme Sports Marketing, Inc., (Pink Sheets:EXSA), a sports marketing and holding company focused on one of the fasting growing sports today, Mixed Martial Arts (MMA) — today announced that its MMA Advertising Network, www.MMAAdNet.com, has signed up with several of the most respected Internet affiliate marketing programs, and has begun running [...]

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Grant Fenton is excited about the top speakers at this week’s Economic Summit in Steamboat Springs.
Fenton helped organize the summit, called “Thriving in Tough Economic Times,” scheduled for Wednesday and Thursday at the Steamboat Grand Resort Hotel. Fenton is chairman of the group putting on the summit, the Steamboat Springs Economic Development Council. He said [...]

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