Next Level Sports Marketing

McFarlane Toys kicks off a major event in the world of sports action figures. In response to fan demand, the company’s new 2009 College Football line will spotlight current NFL players in their college uniforms.

The 2009 College Football line marks the first time college sports have been commemorated in McFarlane Sports Picks™ action figures, and McFarlane is banking on fans’ fierce loyalty to college teams coupled with devotion to favorite players.

McFarlane Toys has worked through The Collegiate Licensing Company, an IMG company, to license its 2009 College Football line, which will feature 6-inch scale figures of six pro football superstars in their school’s home uniform, including:

Tom Brady – The University of Michigan Wolverines

Ray Lewis – University of Miami Hurricanes

Peyton Manning – University of Tennessee Volunteers

Adrian Peterson – The University of Oklahoma Sooners

Hines Ward – University of Georgia Bulldogs

JaMarcus Russell – Louisiana State University Tigers

The line will feature the incredible detail, signature poses, and picture-perfect facial likenesses that McFarlane Toys is famous for with sports fans and collectors.

“Sports fans have been asking us for years to pay tribute to the college teams of the top professional athletes by commemorating them in their college uniforms,” said Todd McFarlane, founder of McFarlane Toys. “By partnering with the CLC and the colleges, we are now able to bring a new dimension to our Sports Picks’ brand. We are designing a unique player-centric collegiate product that is different from anything else on the market.

“McFarlane Toys has created a unique new product that will take fan loyalty to the next level,” said David Kirkpatrick, CLC’s Vice President of Non-Apparel Marketing. “With high-quality action figures featuring current football professionals in their respective college uniforms, we believe the McFarlane line will be greatly received by college sports fans around the nation.”

McFarlane Toys’ 2009 College Football is scheduled to be in stores August 2009. For complete details, visit www.McFarlane.com