Next Level Sports Marketing

In the last four years, first NASCAR and then the NBA enhanced their revenue portfolios by ending a ban on allowing liquor marketing within their sports. The NFL could be next in line to consider whether the opportunity makes sense for America’s most popular sports league. As the recession sinks its teeth into leagues and [...]

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Sports sponsorships are shrinking along with the economy – and many consumers think that’s a good thing. 32% of U.S. consumers say they are paying “less attention” to corporate sponsorships than they were a year ago, and 62% would like to see less spending on sports sponsorships by companies in trouble, per a Performance Research [...]

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Budgets for sports sponsorships will be down this year as many companies struggle with declining demand, and even two major brewers — whose industry has held up better than most — do not plan to pick up the slack. “We all know that we’re facing a tough 2009,” Keld Strudahl, international marketing director for Danish [...]

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With Efrain Escudero out with an injury the UFC went about finding a replacement to face Jeremy Stephens at Fight Night 18 on April 1st. It didn’t take long to find that fighter as MMAWeekly.com reports that Gleison Tibau has stepped up to face Stephens at the event. It will make for the same turnaround [...]

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Sports fans are always looking for more news, insider information and opportunities for trash talking about their favorite teams. Those with accounts on social messaging system Twitter.com are getting that kind of satisfaction literally at their fingertips. In case you haven’t tried it, Twitter is akin to instant messaging, allowing users to send free short [...]

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The Minnesota Timberwolves were so proud of themselves. So pleased, that a press release wasn’t enough. A team representative followed with an e-mail alert, ensuring the earlier missive wouldn’t go unnoticed. The T-Wolves were trumpeting their “No-Risk Pledge,” which goes like this: Any 2009-10 season-ticket buyer that loses his or her job this year can [...]

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That is a quote from a report in this week’s SportsBusiness Journal on the backlash against the TARP assisted financial services sector’s sponsorship of professional sports. This past week saw a media and political outcry over Northern Trust’s sponsorship of a PGA tournament in Los Angeles and BofA walking away from a nearly concluded sponsorship [...]

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Adidas had a better than expected fourth quarter, but its outlook for the year looks decidedly shaky. Adidas, the world’s largest sports apparel company by revenue after Nike, said that its net profit in the three months to December rose to 54.0 million euros ($68.2 million), from 21.0 million euros ($26.1 million) the year before, [...]

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Two world leaders, Octagon in sports marketing and Healthy Interactions in health care education have formed a strategic alliance in Europe to deliver an integrated offering to clients. Football clubs, the Olympics and hundreds of other sports organisations and their sponsors are increasingly working with their local communities to promote healthier lifestyles. This new alliance [...]

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UAE. The sporting events industry in the UAE is highly promising especially nowadays. This outlook has created the country’s first sports events marketing and advertising partnership between Venture Communications and Asia Sports Marketing. The two agencies will provide turnkey solutions to local, regional and international companies. Venture Communications CEO Gabby Bechara Chamat announced: “Our agency [...]

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