Next Level Sports Marketing

Sports team sponsorships by banks are coming under increased scrutiny by government regulators concerned about taxpayer rescue dollars are spent. The Wall Sreet Journal reported Tuesday that Citigroup Inc. may back out of a $400 million marketing deal with the New York Mets, quoting unnamed people familiar with the matter. The bank said in a [...]

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Marshall baseball’s spring training banquet is Friday in the Don Morris Room of Memorial Student Center. Guest speakers are former major league player Cecil Fielder and football coach Larry Kehres from Mount Union College. The banquet begins at 7 p.m. Tickets are $40 for Dugout Club members and $50 for non-members.

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The California State Athletic Commission has granted Antonio Silva and his attorney a postponement of a Feb. 10 hearing in Los Angeles, where the fighter faces license revocation for his participation in a bout in Japan while under a one-year suspension for alleged steroid use. Silva’s attorney, Howard Jacobs, requested the postponement, as he will [...]

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It’s the day after the Super Bowl, and I should be writing about the commercials. But I figure lots of people will be writing and talking about the commercials today. So I promise to spend today rounding up the chatter and blog about it Tuesday. In the meantime, I want to mention a story in [...]

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Rafael Nadal reduced Roger Federer to tears by seizing the Australian Open tennis championship on Feb. 1, but execs at the Seoul headquarters of Kia Motors couldn’t have been happier. Nadal, the reigning French Open and Wimbledon champion, has had a sponsorship deal with the Korean automaker for 2-1/2 years, and his victory marked the [...]

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2008 will be remembered (not too fondly) as the year the housing bubble and the credit bubble burst. One casualty of these bubbles bursting and the resulting global recession has been a decline in corporate sports sponsorships. As a result, the sports bubble may be the next to burst, adversely affecting the sports stars and [...]

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Down 10-7, the Arizona Cardinals faced first-and-goal at the 1 with 18 seconds left in the first half and lined up with wide receivers Anquan Boldin and Larry Fitzgerald flanked to the left on Sunday. Pittsburgh Steelers linebacker James Harrison lined up outside left tackle Mike Gandy, faked as if he were rushing the passer [...]

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Just as broadcasters and columnists have been bashing tonight’s Arizona Cardinals-Pittsburgh Steelers matchup in Super Bowl XLIII in Tampa, veteran sports marketing expert Bob Dorfman isn’t seeing a lot of Madison Avenue power in the players either. In his annual Super Bowl Sports Marketers’ Scouting Report, Dorfman, who is executive vice president at San Francisco’s [...]

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UFC welterweight champion Georges St-Pierre took home nearly half of the disclosed $1.057 million payroll at UFC 94, earning $400,000 for his fourth-round TKO of BJ Penn, according to figures today released by the Nevada State Athletic Commission. Other top earners included Penn, who received $125,000 for the loss, light heavyweight contender Lyoto Machida ($120,000), [...]

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The corporate glitter surrounding the Super Bowl will sparkle less than normal this year, dulled by a receding economy and an advancing austerity. Specifically, some of the boom-boom dazzle events one usually sees in the run-up to the big game have vanished or been whittled down. Playboy, which has seen its stock plummet in the [...]

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