Next Level Sports Marketing

Marcus Aurelio knocked out local hero Chris Liguori with a second-round right hand in the World Cagefighting Alliance “Pure Combat” main event on Friday before a raucous crowd at Boardwalk Hall. Aurelio (17-7) dominated the first round with his usual top control-centric strategy, as the 35-year-old Brazilian seized control of the match early. Round two, [...]

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A Missouri-based company will pay and save Texas Tech $31.7 million over seven years in exchange for the right to control advertising and other revenue-generating aspects tied to university sports, according to the terms of a contract approved Friday Learfield Communications, Inc. will be able to sell TV and radio commercials for university games under [...]

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With Strikeforce buying the assets, video library, and some of the fighter contracts from the now extinct EliteXC, the question is what to do with all the new toys. The obvious focus will be on which fighters will compete under the Strikeforce banner, especially Robbie Lawler, Gina Carano, and of course Kevin “Kimbo Slice” Ferguson. [...]

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The world’s largest cereal maker said on Thursday it would not extend a contract with Phelps, who charmed audiences in Beijing last year with a record-breaking, eight-gold medal haul, saying the photo of the swimmer was inconsistent with its public image. Phelps, estimated to make millions of dollars annually from marketing deals, issued an apology [...]

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With unemployment inching higher in the states where Polk County draws much of its tourism, the county is launching a $200,000 marketing effort to lure those who can afford it to this area. The plan, outlined for county commissioners Wednesday, is designed to supplement the agency’s marketing effort and will make a stronger push toward [...]

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Citigroup Inc., targeted by lawmakers for paying $400 million to put its name on the New York Mets’ new ballpark, and eight other banks that received government funds may face questioning by Congress for spending $872 million on stadium sponsorships. Bank of America Corp., which like Citigroup received $45 billion in government funds, is paying [...]

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It’s no doubt that the sports industry plays a large factor in Florida’s economy. Especially after hosting the Superbowl this past weekend in Tampa and with Miami scheduled to host the event next year. But what you may be surprised to find, is that Bay County’s sports industry contributes quite a bit to the local [...]

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When the economy was healthy, no one batted an eye at Citigroup Inc.’s agreement to spend millions of dollars to put its name on the New York Mets’ new stadium. But in a recession that has seen the bank accept $45 billion in government bailout money, the move is viewed by some lawmakers as an [...]

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Pittsburgh Steelers quarterback Ben Roethlisberger lost out to teammate Santonio Holmes for the Most Valuable Player award after Super Bowl XLIII. But Roethlisberger and charismatic young Steelers coach Mike Tomlin are likely to be the winners in the contest for post-Super Bowl marketing bucks, Madison Avenue experts say. Holmes, 24, earned the celebratory parade at [...]

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The New York Mets and financially troubled Citigroup said Tuesday that their $400 million naming rights deal for the team’s new stadium is still on, despite a published report that Citi may be looking to back out. The Wall Street Journal reported Tuesday that Citigroup was exploring the possibility of backing out of the 20-year [...]

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