Next Level Sports Marketing

The Yankees and troubled Bank of America have ended talks for a major sponsorship deal for the new Yankee Stadium.

The Yankees were reportedly close to a lucrative signature sponsorship deal with the Charlotte, N.C.-based bank in September that would have approached the $20 million per year Citigroup has agreed to pay the Mets for naming rights to Citi Field.

According to the Sports Business Journal, the Bank of America deal included “prime signage” in and around the park. The proposed deal did not include naming rights.

But the economy and Bank of America’s stock have taken a major swan dive since reports of the talks first surfaced. The bank has accepted $45 billion in government bailout money from TARP (Troubled Assets Relief Program) and has fended off talk it might have to be nationalized.