Next Level Sports Marketing

Sportgenic, a sports marketing company, today announced a new product, Sportgenic Torque, which allows marketers to connect with sports enthusiasts wherever they are – online and offline.

The product provides media partners with the tools to automatically manage their all of their online and offline inventory, efficiently connect with the right marketers, and maximize their revenue.

“The process of building marketing campaigns that reach people in all the ways that they live, work and play is fractured and time consuming. We project that 2009 will be the end of the traditional ad network model in sports marketing, in favor of a more transparent and efficient approach,” said Robert Tas, CEO, Sportgenic. “Despite all of the innovations in marketing and technology, there has never been a way to effectively buy, sell and manage sports media across multiple formats in a single solution. Sportgenic Torque is the answer to that problem.”

Sportgenic targets the sport enthusiast audience – including sports fans and participants – and the media that reaches them. Sportgenic Torque extends this expertise to the offline market by integrating buying, selling and managing all forms of sports marketing media into a single, efficient and transparent platform.

Torque’s software-driven media planning tool allows marketers to plan, build, buy and manage integrated campaigns easily and dynamically across all media types including digital, mobile, print, TV, radio and out of home advertising, as well as event sponsorships.