Next Level Sports Marketing

The Super Bowl comes this year against the backdrop of a recession, but the nation’s biggest advertising platform could be as important as ever for Coca-Cola Co. and PepsiCo. Coca-Cola, based in Atlanta, and PepsiCo, based in Purchase, N.Y., will both use this Sunday’s NFL title game to reach consumers with major new marketing efforts. [...]

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The Chargers are starting a marketing push aimed at wealthy interests in Los Angeles and Orange counties, but they say it is not a prelude to moving the team north. The team signed a deal with the Wasserman Media Group on Monday to reach companies willing to purchase pricey luxury suites and club seats, as [...]

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Sports-sponsorship spending will have the slowest growth in seven years with companies cutting back because of the recession, according to IEG Sponsorship Report. Companies will spend $11.6 billion this year on sports marketing agreements, a 1.8 percent increase from 2008, IEG said. That’s the least amount of growth since the industry expanded at a 1.25 [...]

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Veteran fighter Frank Trigg (18-6) will return to competition on Feb. 14 when he meets Danny Babcock (6-1) in the main event of Xtreme Cagefighting Federation’s “Rumble in Race Town” event. The show takes place Feb. 14 at the Daytona Beach Ocean Center in Daytona Beach, Fla., on the eve of NASCAR’s Daytona 500. Trigg, [...]

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Frank Supovitz, NFL senior vice president of events, pulled up on a Segway personal scooter Friday at the NFL Experience. The man in charge of Super Bowl XLIII at Raymond James Stadium surveyed construction at the NFL’s weeklong interactive theme park. “Things in Tampa Bay are going terrific,” Supovitz said. The tough economy has forced [...]

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Online marketing agency WebsiteBiz (www.websitebiz.com) has been engaged by SportingNews.com to provide a strategic search marketing campaign to drive more dedicated sports fans to its site. “SportingNews.com is the first social networking sports site ever created. With breaking news 24/7, insight and analysis from scouts and experts, plus up-to-the-minute scores and interviews from Sporting News [...]

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How is the economic crisis reverberating through pro sports? From sponsorships drying up to ticket sales slipping to international expansion moving to the back burner, a look at the year ahead: Layoffs None of the major sports leagues are immune. Staff cuts have totaled 150 at the NFL (10% of its workforce), 80 at the [...]

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The Tachi Palace Hotel and Casino in Lemoore, Calif. will give fight fans a little bit of everything on Friday, February 6th.    Goosen Tutor promotions and the Palace will host a night of championship boxing, which features Olympic Gold Medalist and current NABO Super Middleweight Champion Andre Ward (17-0) of Oakland, Calif. in a [...]

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UFC 93 is in the books and now online sportsbook betting fans turn their eyes to Las Vegas, Nevada for UFC 94! The brilliant Thiago Silva takes to the Octagon before the main even pitting Georges St. Pierre against B.J. Penn. Silva is a +225 underdog in the BetUS Sportsbook, that’s right, underdog, to take [...]

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Mixed Martial Arts (MMA) is rapidly gaining popularity in the U.S., particularly, it seems, among Hispanics. A newly launched MMA league, the Bellator Fighting Championships, trying to capitalize on this trend, betting that the largest growing demographic in the U.S. will continue to be intrigued by the action-packed sport. “We believe very strongly that there [...]

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