Next Level Sports Marketing

WEC and King of the Cage veteran Thomas Schulte (18-6) is the latest addition to the Bellator Fighting Championship’s upcoming lightweight tournament. The organization officially announced the signing via press release on Wednesday. Schulte joins American Top Team’s Jorge Masvidal as the only two officially announced competitors for the upcoming tournament, scheduled for an April [...]

[Read more →]

Pittsburgh Steelers free safety Ryan Clark is one of the NFL’s fiercest hitters and hopes to put his specialty on display in the Super Bowl on Sunday. Leveling one of the Arizona Cardinals’ receivers early in the game could narrow the field for the Steelers’ defense, Clark said on Wednesday. “When you have guys as [...]

[Read more →]

Anheuser-Busch is known in the sports advertising world for locking up “exclusive” deals with teams, stadiums and leagues. Those deals, some of them quite expensive, gave A-B the sole sponsorship rights, locking out rivals such as Miller and Coors. But now, those deals are becoming a little less common, reports trade publication Advertising Age. A [...]

[Read more →]

Add this to the growing list of previously unthinkable fallout from the nation’s economic crisis: In 2009, the star-studded parties and corporate blowouts of Super Bowl week might take a backseat to, believe it or not, the actual game. With the economy sacked this season, even the activity surrounding the Super Bowl, which will be [...]

[Read more →]

YES, Virginia, and the other 49 states, there is a Super Bowl on Sunday, despite the awful economy. And it appears that NBC will be able to sell all 33 ½ minutes of commercial time the network intends to run in the game, even at a record price estimated to average $3 million for each [...]

[Read more →]

The South Side Works, a Pittsburgh development that includes shops, eateries, offices and the training complex of the Pittsburgh Steelers, is named after the steel mill that once occupied the site. While the furnaces are gone, the Steelers continue to produce linebackers of top quality, as they have for decades. James Harrison, the NFL’s defensive [...]

[Read more →]

The Super Bowl long has been a prime chance for corporate activation, and so it is again this year. Most companies setting their sites on Tampa, Fla., however, are planning far less than in years past. Not surprisingly, the ongoing recession is the most-cited reason for a change of plans, but at least one marketer [...]

[Read more →]

The Chicago Cubs are suing Under Armour for breach of contract; it is the most recent occurrence of sponsors pulling out of sports contracts due to financial woes. The Chicago Cubs filed court documents on Jan. 22 to sue Under Armour Inc., claiming that the company that makes that athletic apparel pulled out of a [...]

[Read more →]

Pittsburgh Steelers: Five Super Bowl rings, six trips to the big game. Arizona Cardinals: None of the above. The Steelers can rightly consider themselves veterans of the Super Bowl; almost all their fans can remember their last win a mere three years ago. So Pittsburgh-area businesses are savvy about how to gain from the team’s [...]

[Read more →]

NCAA basketball tournament pool sheets were sent down the shredder throughout Chattanooga last March as Gonzaga lost, then Georgetown and finally Wisconsin. Little-known Davidson College wrecked the sheets belonging to those who picked against the Wildcats. Davidson beat those high-profile teams, and shooting guard Stephen Curry became a household name. Anytime he took a shot, [...]

[Read more →]