Next Level Sports Marketing

Polk County Tourism and Sports Marketing is asking county commissioners to put a hold on future capital projects to ensure that the organization has plenty of money to properly market the county. Mark Jackson, executive director of Tourism and Sports Marketing, told commissioners Friday that the sagging economy requires a concentrated marketing program designed to [...]

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For most Super Bowl advertisers, there’s one sure thing about being in the game: the pressure. And thanks to the imploded economy, this one on Sunday may be the all-time pressure cooker. The decision to spend $3 million — $100,000 a second — to air a 30-second Super Bowl ad seems almost indefensible. It is [...]

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Thiago Silva. His nickname is unstoppable, but he doesn’t use it much because it would take away the surprise of his game. Silva is an absolute beast at 205 lbs. Saturday night is the biggest fight of his career against a man that has great defense, great counter-punching, and world class BJJ in Lyoto Machida. [...]

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Three big events are on the schedule today at the MGM Grand Garden Arena in Las Vegas for UFC 94. At 1:00 to 3:00, Kenny Florian, Wanderlai Silva and Thiago Alves will hold an autograph session at the MGM Grand Garden Arena. Then, from 2:00 to 3:00, newly-crowned UFC light-heavyweight champion Rashad Evans will hold [...]

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Three years ago, the Steelers’ Super Bowl championship was fueled by the Bus, their beloved Jerome Bettis. This time, their inspiration is a guy who almost became a bus driver. James Harrison is this season’s NFL Defensive Player of the Year, a quarterback-stalking, ball-stripping outside linebacker with a perma-scowl on his face. But four years [...]

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With heavyweight prospect Bobby Lashley out of “PFC: Best of Both Worlds” due to ankle ligament damage suffered in training, fellow American Fight League fighter Ron Sparks (3-0) has stepped up on short notice to fill the role. Sparks will take on fellow undefeated heavyweight Mike Hayes (3-0) on the Feb. 6 event at the [...]

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When Pittsburgh and Arizona square off Sunday in Super Bowl XLIII, it will be the finale to weeks of anticipation and media coverage, and one Baltimore company is looking to again cash in on the buzz. After paying big bucks for a Super Bowl television ad last year to announce its cross-trainer shoe — then [...]

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Kevin Iole of Yahoo! Sports & MMAJunkie.com has confirmed that UFC 100 will go down on July 11 at the Mandalay Bay Events Center in Las Vegas, Nevada. UFC President Dana White has yet to confirm any fights, but he has promised that the show will have some “extra razzle-dazzle”. One rumor going around is [...]

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Lyoto Machida (13-0 MMA, 5-0 UFC) is elusive, that Thiago Silva (13-0 MMA, 4-0 UFC) knows. But while many MMA observers continue to debate whether Machida’s defensive style is an impressive display of technical prowess or a prime example of avoiding a fight, Silva has his mind made up. “I know a lot of fans [...]

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American Top Team Fighters Bobby Lashley (1-0) and Hector Lombard (17-2-1) have been forced to withdraw from their planned bouts at the Palace Fighting Championship’s upcoming hybrid MMA/boxing card, “Best of Both Worlds.” MMAjunkie.com (www.mmajunkie.com) today learned of the pair’s departures from sources close to the event. “PFC: Best of Both Worlds” is scheduled for [...]

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